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R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Creative Thinking

Creative Thinking is one of the most important skills that you can develop. Creative thinking is the power to develop an innovative idea or a new idea, attractive, and useful for people who use it. Creative thinking is also a useful skill which enables you to develop original and unusual ideas. Creative thinking is the ability to think differently, more importantly, it helps us to think differently, which in turn improves our thinking abilities.

The mind uses problem solving techniques to solve problems. Problems that we face in our daily lives are usually not difficult to solve at all. But for creative thinking to be successful, the problem must be interesting, relevant, and significant. The topic, information, data, images, or whatever else that we put into the problem-solving process will become relevant if and when we use our critical thinking skills to identify the importance of each piece of information. Creative problem-solving requires the critical thinking skills to determine whether a particular idea that we have is really worth thinking about, and whether it can be applicable for our situation. This means that we should be able to analyze each idea carefully, both the strengths and weaknesses, and decide whether it is worth putting into the creative problem-solving process.

Creative thinking also helps to solve problems by generating new ideas and theories. These new ways of doing things can make our lives better, simpler, safer, more fulfilling, and so on. A key aspect of creative thinking is experimentation, since it helps us to test our assumptions. Sometimes, we must not just make hasty decisions.

Creative thinkers can do many things: Provide valuable services, shape the world, create art, design, communicate, write, publish, advertise, manage companies, solve problems, etc. The important thing is that these thinkers have effective problem-solving and creative thinking skills. They also have the ability to plan and organize. Being able to communicate effectively is an important skill as well.

The most important skills in creative thinking are imagination, visualization, problem-solving, and synthesizing. These are the main ingredients that make up the primary process of creativity. The imagination is the power to imagine and bring into reality various possible outcomes and solutions for problems. Visualization involves imagining how a product or situation will appear, while problem-solving uses the skills of problem-solving and analysis to identify the needs and obstacles, and eventually find creative ways to overcome them.

Symerging is the process of integrating your creativity with problem-solving and other aspects of your personal and professional life. As you build on your creativity, you will also develop your problem-solving and analytical skills. These two essential aspects of creativity are at the heart of the process called problem-solving.

Another important quality of creative thinking is the ability to organize ideas and images. Ideas need to be organized so they can flow and be effective. Organization helps people to think in an organized manner and in turn, this helps to produce more ideas and increase their creativity. People are more creative when they can think properly and creatively.

Some of the best ways to start thinking creatively is to let your mind go. When your mind starts wandering, bring it back to your ideas. Many creative thinkers say that the important thing to remember is to just stop thinking. If you keep thinking, it will consume you and your ideas will not be developed or successful. In order to get the most out of your ideas, it is important to stop thinking and focus your energy and brain on the task at hand.

Another way to improve creative thinking is to engage in both lateral thinking and critical thinking. In lateral thinking, a person is given a list of questions and has to answer them within the given time frame. A person can do this by using a process of elimination. He can eliminate questions that do not make sense, he can eliminate questions that he knows the answer to but do not put forward an idea to use as a starting point, he can even eliminate questions that do not make him think.

In critical thinking, a person is given a list of problems and he must assess each of the possible solutions. He does this by asking questions and looking for answers that will help him arrive at a solution to the problem. Critical thinking and lateral thinking are not the same thing. In fact, critical thinking is more of a skill than a process.

It is interesting to note that many professors argue that analytical and creative thinking are actually two different things. Many creatives will tell you that their thinking is creative, but it is really just an application of their logical problem-solving skills. Some creatives may say that they employ all of their cognitive abilities to come up with new ideas. To be truly creative, one must apply their logic and problem-solving skills to all areas of their life.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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